Reading time: 5 min

29 /3/2019

Gamification of Coffee Loyalty Cards – A Gimmick

What if collecting coffee stamps wasn’t so linear? What if you are able to participate in a daily free game of chance to win loyalty points or better yet a free coffee? I’m totally down for that but I haven’t seen cafe’s utilising this tactic. Perhaps…it’s considered a form of gambling or maybe not.

Check out the demo by scanning the QR code below. Instead of using a roulette, which I was told by a colleague that it alludes to gambling immediately, I implemented a scratchie game for a subtler illusion.

Scratchie QR Code


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